Punawadi. Punyanagari. Poona. Pune.
The Queen of the Deccan. The queen of our hearts.
The city we call home.
Made in Pune.
Inkbrushnme Studio’s first 360˚extensive communication design project in Pune for Jalan Group, the real estate developer.
It is always a pleasure to work with clients who understand power of art & design.
We went through an in-depth research for a few weeks to understand tastes & development of real estate patterns in Pune, their psychology and necessity. The artwork was made keeping in mind the variety of typical punewallahs and their quintessential quirks. Made in Pune – was the strategy which led to an adventurous communication all over the place impacting on the desired result faster than expected.
Behind the scenes.
Client: Jalan Group
Copywriter: Shriganesh Joshi